From 2022 through 2024, Bower Blue was engaged with the UCI Jack and Shanaz Langson Museum and Institute of California Art to design and implement a comprehensive digital strategy for this new institution. Bower Blue’s work ran parallel and in close cooperation with a PR and communications strategy and campaign spearheaded by another agency. Bower Blue’s remit included advising and leading on overall digital strategy, social media strategy and execution, digital content production, and all digital marketing.
Langson IMCA: The Place for California Art
End of the Range: Charlotte Skinner in the Eastern Sierra